MUTATIO: STUDENT LIVING FUND

INTEGRATED PRODUCT CONCEPTUALIZATION

Housing insecurity while attending college is a surprisingly real problem, especially for marginalized students. Housing insecurity affected 51% of community college students in last year’s study, and 46% in this year’s study. 9% of university students were homeless in the last year."

This project focuses on a user-centered iNPD process (identifying, understanding, conceptualizing, and realizing) to inform product development for specific stakeholders.

identifying

THE FUZZY FRONT END : DEFINING THE PROBLEM

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List of 45 PESTLE factors generated by secondary research to understand the problem space.

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Generating Product Opportunity Gaps (POGs) for the defined SET factor categories. Clustering similar POGs to create synthesized "super POGs."

Explore our Miro : VOA charts, Stakeholder bainstorming, Decision Matrix, etc.

UNDERSTANDING

QUALITATIVE RESEARCH 

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CONCEPTUALIZING

IDEATING AND NARROWING IN ON SOLUTIONS

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Top four concepts after ideating using conceptualization tactics like Round Robin, Crazy 8's, and mindmapping.

REALIZING

REFINING PRODUCT PROPOSAL FOR PROGRAM APPROVAL 

Final concept video : Edited, animated, and scripted the pitch.

Final Presentation : Designed on Canva.