MUTATIO: STUDENT LIVING FUND
INTEGRATED PRODUCT CONCEPTUALIZATION
Housing insecurity while attending college is a surprisingly real problem, especially for marginalized students. Housing insecurity affected 51% of community college students in last year’s study, and 46% in this year’s study. 9% of university students were homeless in the last year."
This project focuses on a user-centered iNPD process (identifying, understanding, conceptualizing, and realizing) to inform product development for specific stakeholders.
THE FUZZY FRONT END : DEFINING THE PROBLEM
List of 45 PESTLE factors generated by secondary research to understand the problem space.
Generating Product Opportunity Gaps (POGs) for the defined SET factor categories. Clustering similar POGs to create synthesized "super POGs."
Explore our Miro : VOA charts, Stakeholder bainstorming, Decision Matrix, etc.
IDEATING AND NARROWING IN ON SOLUTIONS
Top four concepts after ideating using conceptualization tactics like Round Robin, Crazy 8's, and mindmapping.
REFINING PRODUCT PROPOSAL FOR PROGRAM APPROVAL
Final concept video : Edited, animated, and scripted the pitch.
Final Presentation : Designed on Canva.